If someone were to ask me what is the question they ask me most often at the store, I wouldn’t have to think for a moment:
How Much Does Gold Pay Per Gram Today?
This question is undoubtedly the most asked, and the most sought after, by all those who have to sell gold, or by people who simply want to get an idea of what they could achieve by doing so.
Asking the price of gold per gram is the classic million-dollar question. Not because there’s anything wrong with doing it, far from it! Only it is very difficult for an HONEST gold buyer to give such an answer on the spot.
The problem is that most people only want to hear the NUMERICAL VALUE, the DIGIT.
He doesn’t know that a SERIOUS shopkeeper cannot give this answer, or rather, he cannot give it if he doesn’t first ask you some other FUNDAMENTAL questions.
You need to know that:
The price of gold per gram is influenced by FOUR variables:
The Amount Of Metal You Intend To Sell
As you well know, almost all businesses apply a discount based on the number of goods purchased.
The 3×2 at the supermarket, a discount on the second purchase in a shop, or when you go to the florist and they tell you, for example, 1 rose €3 – 10 roses €20.
Here are all examples of how quantity affects the price. In these cases it makes it decrease.
When buying gold, EXACTLY the opposite happens.
THE GREATER the amount of gold you want to sell, the LESS the commission that will be applied.
A lower premium means a higher valuation per gram for you who sell gold.
The reason is obvious: the more gold you bring to the shopkeeper, the more he earns.
It is obvious that in the presence of large quantities, he will be willing to give up part of the deduction to conclude the purchase.
I won’t dwell much on this point since I’ve told you so much about the caliber that you should be an expert by now!
However, it is clear that if you don’t even tell the shopkeeper the carat weight of your gold, he will never be able to give you a correct value.
The Presence Of Stones (Precious And Not)
The presence of stones has a significant influence on the gram evaluation of your gold.
In general, we can say that the precious ones have a positive effect on the price; while semi-precious or non-precious ones do it negatively.
I wrote “in general” on purpose since in reality, as far as precious stones are concerned, there are many factors to consider.
For example, you cannot say:
For gold with diamonds, I pay 49€/gr
Gold with rubies costs 38€/gr.
If you find a gold buyer who behaves like this, thank them and RUN AWAY!
For less precious stones the exact opposite happens.
Stones such as topazes, tourmalines, or zircons are usually not evaluated by the shopkeeper who, on the contrary, scales their weight from the total weight of the objects carried.
It may seem silly but it is not!
Assume you have gold to sell for a total of 30g, but among these items are 5g of non-precious stones. For example, if the shopkeeper offers you €20/gr, the 5 g of rejected stones cost you €100!
Therefore, in conclusion, we can say that in the presence of objects with stones, whether they are precious or not, it makes little sense to ask for an evaluation of the gold per gram.
Knowing if your jewelry is from a brand that can get you a higher valuation than regular gold isn’t always simple.